Email & Marketing
Send campaigns, manage subscribers, and track email performance.
Email Campaign Basics
A campaign is a one-off email you write, check and send to your subscribers: a call announcement, an opening invitation, a newsletter. Campaigns live at Admin → Marketing → Campaigns, and your organiz
Brand Themes and Email Design
A brand theme is the wrapper around every campaign you send: the header, the footer, the colors, the typography and the button style. Themes live at Admin → Marketing → Brand Themes. Pick one theme th
Subscriber Management & Signup Forms
Your subscribers are the people your organization is allowed to email. They live at Admin → Marketing → Audience & Segments → Subscribers. This guide covers reading the list, adding and importing peop
Segments, Lists and A/B Testing
Sending everything to everybody is the fastest way to lose a subscriber. Admin → Marketing → Audience & Segments is where you cut your list into groups worth mailing: named lists you pick by hand, seg
Automated Email Sequences
An automation sends a series of emails on its own, triggered by something a person does rather than by you pressing send. Set one up once and it keeps running: confirming a submission, following up af
Sending Email From Your Own Domain
Every email Crafted Call sends for your gallery (submission receipts, payout notices, event reminders, and marketing campaigns) already carries your gallery's branding. By default those messages leave
Email Consent by Country
The rules for commercial email are not the same everywhere, and Crafted Call does not treat them as if they were. What your organization's country changes is not only which footer appears, but in Aust
Importing Your Audience from Mailchimp
Crafted Call reads the export files Mailchimp gives you, so moving an audience across is a download and an upload rather than a spreadsheet project. Your statuses, tags and signup dates come with it.
Tracking Entries from Ads, Posters and Newsletters
If you promote a call with a Google ad, a Google Ad Grant, a poster or a newsletter, a short link is how you learn which one brought entries. Crafted Call has no ad-buying tool of its own: you run the