Email Consent by Country
The rules for commercial email are not the same everywhere, and Crafted Call does not treat them as if they were. What your organization's country changes is not only which footer appears, but in Australia whether a campaign may be sent at all.
Crafted Call records consent, identifies you as the sender, and blocks sends it cannot stand behind. Meeting your legal obligations is still your organization's responsibility, not the platform's.
Australia: consent comes first
In most countries an unevidenced list is still lawful to mail, so Crafted Call filters rather than blocks. Under the Spam Act 2003 consent is the precondition for sending, so for an Australian organization the question is not which recipients to filter out. It is whether you may send at all.
An Australian organization cannot send campaigns until its consent records have been reconciled and certified. Until that happens, every recipient on a campaign is excluded, so a send has no one to go to. This is not about any individual subscriber; nothing on the person caused it.
Reconciliation is run by Crafted Call, not from your dashboard. It reads your existing subscriber history, records every consent decision it can actually prove, and puts anything ambiguous on a list a person has to look at. It has to finish cleanly, with no failures and nothing left undecided, before your organization is certified. If your organization is in Australia and preparing a first campaign, contact support@craftedcall.com to have it done.
Certification is also dated and versioned rather than a permanent yes. If new consent activity accrues afterwards, or the rules change, your organization goes back to needing a fresh reconciliation.
Australia: identifying yourself as the sender
The Spam Act identifies a sender by contact details that actually reach them. A postal address does not do that job and is not required. This is the reverse of the United States rule, where a postal address is the required element.
So for an Australian organization Crafted Call blocks the send when your organization has neither a contact email nor a phone number on file:
Add a contact email or phone number for this organisation before sending a campaign
Add one in Settings > Organization before you schedule a campaign.
Every campaign carries an identification block in the footer. It names the entity that authorised the message, its business number where one is recorded, and its contact details, followed by why this recipient is receiving it. For an Australian organization with an ABN on file it reads in this shape:
This message was sent by Example Gallery (ABN 12 345 678 901), hello@example.com, +61 3 9000 0000, who authorised it. You are receiving it because you subscribed on 14 March 2026 at the gallery's signup form.
The business number is taken from your Australian tax profile. See Australian GST and Your ABN.
Australia: text messages are not available
Crafted Call cannot send text messages to Australian numbers. You can still store a mobile number as contact information for an account. Anywhere the choice would otherwise appear, you see:
SMS notifications are not available in Australia. We can store your mobile number for your account records, but we cannot send text messages to Australian numbers. Use email notifications instead.
Use email notifications for Australian recipients.
New Zealand
New Zealand commercial email is governed by the Unsolicited Electronic Messages Act 2007, which your organization is responsible for meeting.
Crafted Call does not currently apply a New Zealand specific consent gate. A New Zealand organization gets the same behavior as organizations outside Australia: consent records are kept, unsubscribes are honoured, and campaigns are not blocked on the certification described above. Sender identification follows the default, which asks for a postal address in the footer.
Everywhere: what is always true
Whatever your country:
- Every campaign carries a working unsubscribe link, and preflight checks refuse to send one that does not.
- Unsubscribes and complaints are recorded and suppressed on future sends.
- The footer names the organization that authorised the message.
- Consent evidence is stored with its source and its date, so the footer can say where and when someone subscribed.
Bulk importing a list is not the same as collecting consent. An import records that your organization attested to the consent, and the footer says so in those words rather than claiming the person signed up somewhere they did not.
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