Coupon Codes & Discounts | Sales & Commerce

Coupons (Admin → Sales → Coupons) is where you create the codes artists and buyers enter at checkout: an early-bird discount on a call, a member rate on an event, a comped entry for a partner organization. This guide covers creating a coupon, scoping it so it only works where you intend, and getting it in front of people.

Who can do this: Owners and Admins. Coupons are available on the Studio plan and above; see Plans and Pricing.

Which tool do I use?

An entry fee can come down in five ways. Each call's editor lists the ones in use under Discounts on This Call at the top of Fees.

You want to	Use	Where
Charge less to everyone who enters before a date	Early Bird Fee	The call's Fees section, under Early Bird & Late Pricing
Charge your current members less, automatically	Member Discount	The call's Fees section. A member whose membership level has its own entry discount gets that level's discount instead of the call's
Let a named group (students, your team, a partner school) enter free or cheaper	Fee Waivers	The call's Fees section. "Team member" there means your staff, not your paying members
Give a code or promo link to anyone you choose	Discount code (this page)	Coupons, or the call's Outreach tab
Comp one named artist (a juror, an award winner, a visiting artist)	Artist Credits (free entries)	Settings → Organization → Artist Credits. The artist is emailed, sees the free entry on the call page and in Your Coupons, and needs no code

If an artist already has a draft that owes the fee, Comp Entry Fee on their entry waives it for that one entry.

Creating a coupon

Choose to create a coupon and fill in the Create New Coupon form.

Coupon Code is what people type. Short beats clever: EARLY25 is entered correctly more often than EARLYBIRD2026APRIL.

Coupon Type decides what the code can discount, and the form explains each choice as you select it:

Submission Fee: entry fees on calls.
Artwork Purchase: artwork bought through your organization.
Event Registration: event and class registrations.

Discount Type is Percentage or Fixed Amount, with the amount in Discount Value. A percentage cannot exceed 100. A 100 percent code comps an entry outright for whoever holds it; to comp one named artist, Artist Credits is usually better, because there is no code to forward.

Limiting use

Three fields keep a promotion from outrunning you:

Usage Limit (Optional) caps total redemptions across everyone. Leave it blank for unlimited.
Per-User Limit (Optional) caps how many times one person can use it. New codes start at 1, which is right for anything you publish openly.
Valid From and Valid Until switch the code on and off by date, so a deadline promotion ends on its own. A code for one call ends on that call's deadline unless you change it. Times are in your gallery's time zone.

Set the per-user limit deliberately. A generous code with no per-user limit posted on social media is a code somebody will use forty times.

Scoping a coupon

By default a coupon applies across the type you chose. Narrow it with the optional fields:

Which Call? ties a submission-fee coupon to one call. The list shows calls that are open or not yet published. Leave it on every call only if you mean it.
Event (Optional) ties an event coupon to one event.
Exhibition (Optional) and Specific Artwork (Optional) narrow an artwork coupon to one show or one piece.

Each of those also offers an "all" option when you want the code to work across everything of that kind.

Scoping is what makes measurement possible. Separate codes per channel, one for your newsletter and one for social, tell you which one actually brought artists in.

Add a Description (Optional) for your own team. It is not shown to the person redeeming the code.

Sharing a code

Each coupon row has two sharing actions:

Copy Link gives you a link that applies the code automatically, so nobody has to type it.
Download QR Code produces a QR image carrying the same link, with your organization's logo on it when you have one set. This is available for call-specific coupons, and it is the one to put on a postcard, a wall card or a printed flyer.

A QR code that opens straight into a submission with the discount already applied removes the two places people give up: finding the call, and typing the code correctly.

Managing coupons

The list shows Code, Discount, Usage, Valid Period and Status. Usage is the running count against the limit, which is the number to watch during a campaign.

Select the usage count, or See Who Used It in the row's menu, to see every use of a code: the artist, their entry, the date and how much the code took off. A use marked Reversed was refunded and gave the use back.

From a row you can Deactivate a coupon to stop redemptions while keeping the record, Activate it again, or Delete it permanently. Deactivating is almost always the right choice: deleting removes the history of what you gave away.

Practical advice

Publish the code where people already are. A code nobody sees discounts nothing.
Set an end date at creation. Retiring a code by hand is a job that gets forgotten.
Use one code per channel if you want to know which channel worked.
Watch the usage count during the promotion, not after it.
Say what the code does in plain terms. "25 percent off your entry fee" is clearer than "25 percent discount".

Troubleshooting

A code is being rejected. Check that it is active, that today falls inside its valid period, that the usage limits are not exhausted, and that its scope covers the call, event or artwork the person is trying to buy.

Someone used a code more than I intended. The per-user limit was blank or higher than you meant. Deactivate the code and create a replacement with the limit set.

I need to change the discount. Create a new code. Changing what an already-published code is worth means two people paid different prices under the same promise.

Next steps

Using Coupon Codes for the artist's view
Plans and Pricing